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Admin Order Analytics


OnTap Admin Order Analytics

The Admin Park Order enables your telephone orders to be included in your Google Analytics for enhanced reporting

Most of the functionality can be found when creating an order in the admin panel. The process for doing that is documented in the official Magento user guide.

You should also know the process of configuring Google Analytic in Magento.

This module improves and extends that process. By default, Magento only integrates with Google Analytics for frontend orders placed. With this extension, you can optionally also record your admin panel orders. This will therefore provide a more complete view of your web site performance and sales.

Version Compatibility

Improved Admin Orders is compatible with the following Magento platforms:

Community Edition (Open Source) Enterprise Edition (Commerce) Cloud Edition
2.1.0 - 2.2.2 2.1.0 - 2.2.2 2.1.0 - 2.2.2


To access the configuration of the module, select Stores → Configuration → On Tap → Admin Analytics from within the admin panel:

OnTap Customer Service Suite

If the Enable Google Analytics for MOTO tracking is set to Yes, then any orders placed in the admin panel will also be recorded in the Google Analytics account for that website.

The setup of the Google Analytics can be found in Stores → Configuration → Sales → Google API:

OnTap Customer Service Suite


After the initial configuration, your Google Analytics account will begin showing additional information:

  • Admin panel orders
  • Which admin user took the order

Admin panel orders

You will observe this in the Conversions section of your GA account:

OnTap Customer Service Suite

and these are listed alongside front-end website orders.

Admin orders sent to GA get sent with a unique Event:

OnTap Customer Service Suite

OnTap Customer Service Suite

In the Events section, if you drill down through Events → Top Events, to OnTap Admin Analytics and select Agent Order, you will see the number of orders in the period being viewed. However, if you then drill down further by clicking on Agent Order, you will see which admin panel users placed the orders:

OnTap Customer Service Suite

Here the OnTap OnTap is the Magento backend user.

Using these events within GA segments, you can easily find out the value, frequency and overall contribution to the business that these orders make.

Issues and Support

If you experience any issues with the extension, please do the following:

  • Document in detail what has happened.
  • Include screenshots and error messages.
  • Visit: and create a new account (if you do not already have one).
  • Once logged in, click on MY SUPPORT TICKETS, and then the Submit a Ticket button to create a new support ticket.